Looking for a diamond is an exciting quest, but lack of knowledge or misleading marketing efforts can turn it into a great disappointment. Here, I will try to give you a set of the usual mistakes and myths and way to avoid them, based on my long hands on experience with diamonds. Besides being very costly, falling into the trap of these misconceptions will remind you for your bad choice for very long time. Remember - diamonds are forever.
Longing for the best quality - Few people can afford best quality diamond regardless of its size. When dealing within a budget, best quality comes for the sake of the size and applied to the average amount spent on a diamond, calls for rather small size.
Bigger does not mean better - Bigger is usually better in this case since it is difficult to get too big with a diamond. The appearance and radiance of a large diamond is impossible to mimic by clustering few smaller ones. There is fine balance between size and quality within certain budget, which if maintained will provide the best appearance. The preference of quality over size is quite personal. My opinion is that size has priority up to the point where the quality difference is noticeable for the naked eye.
The Cleanest Diamond - It all depends on the level of magnification. Diamonds are graded under 10x magnification and even presented in some high end shops under microscope. In real life however the diamond is observed by naked eye and this is what matters most. If you don't see inclusions with your unaided eye probably no one else will.
The Whitest diamond - Diamonds classified as slightly tinted or even tinted (J, K) are perceived as white ones, when observed on their own. Once again if one has a whiter diamond to compare, the difference will be obvious. One or even two colour grades difference is undetectable for an untrained eye and it might help to consider that this type of eye will mostly observe our diamond in future.
Proper Certificate - While quite important for authenticity and treatment disclosure the certificate purpose and origin is sometime overrated. Certificate is an important document for any diamond over 0.3ct. and its good origin is a bonus if it does not add extra cost. Otherwise a certificate from one of the many reputable independent laboratories will perfectly serve the purpose.read more

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